PMCN Case Study Essay -- PMCN Analysis

The theory of economics does not furnish a body of settled conclusions immediately applicable to policy. It is a method rather than a doctrine, an apparatus of the mind, a technique for thinking, which helps the possessor to draw correct conclusions. The ideas of economists and politicians, both when they are right and when they are wrong, are more powerful than is commonly understood. Indeed the world is ruled by little else. Practical men, who believe themselves to be quite exempt from any intellectual influences, are usually the slaves of some defunct economist." (John Maynard Keynes, the General Theory of Employment, Interest and Money p 383) Critically assess the extent to which â€Å"the ideas of economists† might improve the performance of an organisation of your choice. Table of Contents Introduction 3 Context 4 Literature Review 5 1. Microeconomic Concepts and the PMCN 5 1.1 Transactions Cost Theory 5 1.2 Profit Maximization 7 2. Macroeconomic Concepts and the PMCN 9 2.1 Fiscal Policy and the Budget. 9 2.2 Monetary Policy – Rules Based Framework/Taylor Rule. 11 3.Synthesis and Conclusion 13 References 14 Bibliography 18 Introduction This paper provides a critical assessment of the performance of organizations which could be linked to economic theories and concepts. Through a review of various literature, research and conclusions of economists such as Friedman (1970), Coase (1937), Williamson (1981, 1998, 1975), Sloman et al. (2013), Powell (1990), Taylor (2011, 2012) and so on, the researcher presents a critical assessment of the microeconomic and macroeconomic concepts which were found to affect performance of a typical organizations. The concepts were also linked to other aspects of economics ... ...ft/wp/2013/wp1365.pdf. [Accessed on 21st of April 2014]. Grossman, S.J and Hart, O.D (1983). An Analysis of the Principal-Agent Problem. Econometrica Vol. 51, No. 1 January 1983. Available on: http://classes.maxwell.syr.edu/ecn611/GrossmanHart83.pdf. [Accessed on 20th of April 2014]. Jensen, M.C and Meckling, W.H (1976). Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure. Journal of Financial Economics, October, 1976, V. 3, No. 4, pp. 305-360. Available on: http://www.sfu.ca/~wainwrig/Econ400/jensen-meckling.pdf. [Accessed on 20th April 2014]. Tadelis, S and Williamson, O (2010). Transactions Cost Economics. University of California Bekerley The IMF (2014). Fiscal Policy and Income Inequality. International Monetary Fund Policy Paper. Available on: http://www.imf.org/external/np/pp/eng/2014/012314.pdf. [Accessed on 21st of April 2014].

Dish Rationale-an Overview of a Bread and Pastry Practical

Stretching back through history, bread has played a crucial role as the staple food of many Western countries. This said however, evidence of bread in Britain wasn’t significantly apparent until 55BC when Romans invaded, bringing with them; complex bakery techniques, watermills and mechanical dough mixers. Such progression in the industry stemmed from the foundation of the first Guild of Bakers in 150BC Rome.Interestingly enough, it was white bread which became sought after by Roman aristocracy of the time and although it is still the bread of choice for many consumers in Western societies, its value and association with social class has greatly declined. Despite such rapid development, Grains were first harvested by Egyptians in 8000BC and were crushed by hand using what we would recognise today as a pestle and mortar. All bread was unleavened as raising agents such as yeast were yet to be introduced. Bread production began to develop along the fertile banks of the Nile and b y 3000BC, baking bread had become a skill.Due to the warm climate, natural yeasts became attracted to the multi grain flour combinations which were used at the time, and so bakers began experimenting with leavened dough. With the invention of the closed oven, bread established its place as part of a cuisine and at its peak, was used as currency (Bakers Federation. 2012). As the Egyptians had become such experts at not only baking bread, but growing the grains required for its production, they began selling their excess to Greece, and by osmosis, the Romans learnt from the Greeks.Returning to an earlier point, by the time that Britain really learnt the potential of baking bread, there were already 258 bakery shops open for business in Rome, with public ovens in the streets, for citizens to bake their own bread in (Yoward. T. 2012). Perhaps this was the first example of bread production on a large scale, little did the Romans of that denomination realise the turn which the 20th Centur y would bring to the production of the commercial bread Loaf. It was the work of scientists at the Chorleywood Flour Milling and Bakery Research Laboratories which brought about a change for Britain’s living in the 1960’s.By adding hard fats such as butter as well as various chemicals to the bread and mixing it quickly, bread which was ready to bake quickly and would stay fresh for longer could be produced. The process was so successful that 80% of the bread in the UK is produced by the Chorley process (News Magazine. 2011). Such manufacture together with gas ovens created mass quantities of bread at a low price; hence the homogenous white sliced loaf has spread worldwide. Such an increasing demand for white bread began to take its toll on smaller independent bakers with many of them being forced into liquidation or facing take over.The first Bread brand to grace the UK market was Wonder Bread, a name suited to the post war affluence which was sweeping the country. The term ‘Bread winner’ came to refer to the man or women who worked to earn a wage, such focus on the importance of this commodity was not unlike the high regards which the Egyptians held during the times of antiquity. With regard to the display of bread which was produced for the assessment, there were influencing factors behind the choice of dough’s and flavour variations.A starting point was the style of bread which I wanted to be reflected through the display. Despite an average artisan bread roll being as much as twice as expensive as the standard sliced white loaf, demand for better quality bread is on the rise. It would be easy to mistake this cultural shift as applicable to the more affluent societies of Britain, but as research shows, it is the middle class who are greatly contributing to the bulk of consumers who are purchasing for quality rather than quantity. Figures suggest that a bread revolution is far from close, but where 80% of the ? . 4bn worth o f bread which is produced every year is sliced white loaves, the niche of master bakers which currently occupy only 5% of the market, have room to grow (Rigby. R. 2010). Another important influence on the market, and one which was reflected by the choice of breads in the display, is that of flavour, ingredients, and recipes from abroad. Despite an economic depression, many Brits can still afford to venture overseas on holiday and often return to the UK wanting to experience the cuisine of the county which they have visited.Suddenly, a demand for continental bread exists within the British market. The diagram shows both; the dough’s which featured in the display and the variety of flavours which provided originality as well as a balance between sweet and savoury. Brioche (Enriched Dough)| White Bun Dough| Plain Brioche Bun| Sesame & Poppy Seed| Double Chocolate Baton| Sun Dried Tomato & Olive| Toasted Almond & Vanilla| Cottage Loaf| Toffee Apple & Pecan| Smoked Bacon & Maldon Sea Salt|Stilton & Walnut| Goats Cheese & Caramelised Red Onion| Apricot & Honey| Roasted Garlic & Parsley| Many of the flavour combinations which featured took influence from the Mediterranean; from Greece, Italy and from France. These are countries which were highlighted as being popular tourist destinations and so are likely to have influence on the UK Bread market. There is a broad range of dishes which these breads could be served with; soups, entrees such as tapenade or as individual snack items to perhaps be enjoyed with a coffee or over breakfast.Nutrition is affecting the growing demand for artisan breads. For the majority of loaves produced using the Chorleywood process, cheap varieties of Wheat are used, these tend to be low in protein, vitamins and minerals. By contrast, the better quality wheat, which is by and largely used in smaller bakery operations, has a protein content of between 8 and 13%. Elements of the grain such as the germ, endosperm and kernel are also rich in vitamins B and E, as well as a range of minerals.Although a focus on nutrition is perhaps less relevant to the breads which featured in the display, Brioche and White Bun Dough, as Brioche is high in fat and a very luxurious bread originally baked by the Romans as a sweet holiday bread. It is also often served as a pastry, a very popular feature of breakfast for many consumers, or as an element to a dessert (La Gourmandise. 2012). White bread, as has already been touched on, often has a similar nutrient content to that of wholemeal or granary breads, as the table highlights.To briefly analyse the data below, the white flour which was used in both recipes, is comprised of both insoluble and soluble non starch polysaccharide (NSP), as well as high levels of carbohydrate (Bake info. 2012). As well as nutrition, the appearance of the bread display was perhaps the overriding factor when deciding on dough, flavours and shapes. As the images below show, the addition of sugar in the Bri oche dough, and egg as a glaze on the white bun dough helped to create a glossy golden brown finish when the bread was baked.This is due to a chemical process called the maillard reaction. Such a reaction occurs when carbohydrates in the bread combine with the proteins in egg at temperatures of at least 100? C. For the reaction to occur successfully, moisture in the bread has to be of average proportion, as if the dough is too wet the reaction will be inhibited. Often the maillard reaction contributes to flavour as well, distinctively this flavour tends to be nutty (Forbes. P. 2003).The range of flavourings helped to further produce a variety of colours whilst complex shapes added visual appeal to the display Below are the two recipes which helped me to create the breads. Brioche Dough| Strong White Flour| 1000g| Caster Sugar| 100g| Fresh Yeast| 60g| Eggs| 300g (Beaten)| Whole Milk| 235g| Unsalted Butter| 200g| Salt| 20g| Enriching the dough with Butter helps to create an almost cak e like texture, whilst being moist and light. It also contributes to the colour of the bread and produces a rich Buttery flavour which compliments the sweetness.The use of Sugar in the recipe also contributes to the colour as caramelisation takes place when the dough is cooked. White Bun Dough| Strong White Flour| 1000g| Caster Sugar| 84g| Salt| 20g| Olive Oil| 50g| Fresh yeast| 70g| Water| 550ml| With regard to the white bun dough, the use of Strong White Flour suggests that the gluten content is high and so an elastic, layered texture can be achieved. Sugar is required in the bread, as with any bread, to provide the Yeast with food which helps it multiply and grow.The addition of Olive Oil coats each strand of Gluten in a thin film, this means that a lighter, softer dough can be achieved as the gluten will not set as hard when cooled as with a dough which doesn’t have Oil in it. And so to summarise the success of the Bread display, which was produced, it is noticeable that a wide range of both shapes and flavours was produced, and the two dough’s both complimented and contrasted each other. A range of skill was displayed and if the display were to be created again, perhaps a wider variety could be included.Feedback suggested that the flavours showed a good variation and the textures of the breads were as they should have been. Below are some photos which display the bread as it was at the end of the practical assessment. References Bakers Federation. 2012. The Federation of Bakers. London Accessed on: 15/11/12 Taken From: http://www. bakersfederation. org. uk/the-bread-industry/history-of-bread. html Yoward. T. 2012. Hampshire Mills Group Accessed on 15/11/12 Taken From: http://www. hampshiremills. org/snippets%20history%20of%20bread. htm News Magazing. 2011.BBC News Accessed on 20/11/12 Taken From: http://www. bbc. co. uk/news/magazine-13670278 Rigby. R. 2010. Management Today Accessed on 21/11/12 Taken from: http://www. managementtoday. co. u k/news/1042696/Wheres-dough-artisan-bread/ La Gourmandise. 2012 Accessed on 22/11/12 Taken from: http://www. lagourmandise. net/history. htm Bake info. 2012 Accessed on 22/11/2012 Taken from: http://www. bakeinfo. co. nz/Facts/Nutrition/Nutrition Forbes. P. 2003. The Guardian Accessed on 22/11/2012 Taken from: http://www. guardian. co. uk/science/2003/jan/23/science. research

Synopsis Of Franz Liszt s The King Of Piano - 2163 Words

Kevin Liu Ms. Seaton Choir 11 15 December, 2016 Franz Liszt This essay it s talk about composer , he s name is Franz Liszt.He was born on October 22, 1811, LeiTing, the famous Hungarian composer, pianist, conductor, great romantic master, is one of the most outstanding representative of the early stage of the romanticism.when he is 6 years old to learn piano, successively is more than the piano was a disciple of the famous artists.he 16 years old moved to Paris and settled in Paris. Franz Liszt piano skills development to unparalleled degree, have greatly enriched the expressive force of the piano, on the piano to create the effect of the orchestra, he also pioneered the spectrum that he, too, because of the huge contribution in the piano and above won a laudatory name the king of piano.Main achievements: the first symphonic poem genre. He has three teachers,first,Carl Czerny is Austrian composer, pianist, music educators.Carl czerny is Beethoven s proudest student, Beethoven in 1801-1803, three years of free taught him to play the piano. Cze rny piano as an educator, and cultivate the Franz liszt such students.He teaches liszt is free to play the piano, liszt also said: everything I have is Czerny taught me.As a piano composer, throughout his life he wrote numerous piano etude, is the basis of practice of students learning the piano teaching materials.His position is that in the era of Beethoven and modern built a bridge between playing the piano.

The Experience of Soldiers in All Quiet on the Western...

In â€Å"all quite on the western front,† Erich Maria Remarque tells the a story of six young German men who volunteer in World War I, at the age of eighteen. Remarque himself fought in World War I, but because of injuries sustained in battle he was forced to withdraw from the warzone. He spent rest of the war in the hospital where he had a realization about the nature of war The novel is told from the point of view on one young soldier named, Paul Baumer is an attentive soldier, discloses how life really was really on the war front. Through the character of Baumer, Remarque describes his fears, and experiences and what he went through as a soldier in the war. In the story, six young inexperienced friends are persuaded to fight for their country, by kantorek, their schoolteacher, who thinks that it’s an honorable thing to do. The story opens with Paul and his friends who are fighting to survive. Their training officer, Himmelstoss tortures them during training. They dis like the training. After, reaching the battlefront, they are attacked, and their friend kemerich is injured. Has his leg amputated, but never recovers from it and dies. As of these deaths, and calamities they have realized that war is worthless, and are fighting for nobody, only for them self. They are constantly fear for their lives. When Paul goes home, he feels lost and discomfort around others. Wishes that he had never come home. After, returning from home, one day where Paul is hiding to protect himself,Show MoreRelated The First World War (WWI) Essay854 Words   |  4 PagesHorne, All Quiet on the Western Front, written by Erich Maria Remarque, and the many letters written by soldiers give several different and similar views of World War 1. The letters written by the soldiers talk about his or her individual problems and how they miss and love his or her families. In The Price of Glory: Verdun 1916, Alistair Horne writes day to day stories about the Battle of Verdun and of so ldiers discussing his or her feelings at that point. Erich Maria Remarque writes in All QuietRead More A Deconstruction of Erich Maria Remarques All Quiet on the Western Front1519 Words   |  7 PagesA Deconstruction of Erich Maria Remarques All Quiet on the Western Front The young soldiers depicted in Erich Maria Remarques text All Quiet on the Western Front represent a generation without precedent, constancy, or forethought. The men, answering their elders calls to become national heroes, have lost their innocence on the battlefield and remain forever altered in belief and spirit. Remarque contrasts the cold realities of war in the present to the tranquility of the past in order toRead MoreThe Horrors of War: Erich Maria Remarques All Quiet On the Western Front2024 Words   |  9 Pagesthroughout history. 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The Addiction Severity Index On Addiction Treatment Practice

The Addiction Severity Index (ASI) is a very commonly used instrument which can be used for primary alcohol and other drug areas. The ASI requires about 40 minutes to complete and is divided into eight subscales in addition to a general information scale. The eight subscales focus on life problems, medical, legal, employment, alcohol, other drug use, family and social, and psychiatric functioning. For each individual issue an interviewer can gather recent information and lifetime problems. Also to see the validity and accuracy of how the client is responding the interview is required to rate the severity of each area and their own belief in the client’s truthfulness and the client’s ability to understand. I believe by the interviewer having to do this it will increase the accuracy this testing instrument has and deems it to be very reliable because the interviewer inputs their beliefs regarding the client. To further research the Addiction Severity Index I examined the article â€Å"Working with different logics: A case study on the use of the Addiction Severity Index in addiction treatment practice.† (Bjork 2013) This article aims to go into the actual practices of working with the ASI in an addiction treatment agency. Through lots of research the ASI has shown to be both very reliable and valid and it has also been used to create norm data for general and clinical practice. This research article was set in Sweden and The National Board of Health and Welfare translated theShow MoreRelatedFinal Project Proposal Draft On Opiate Use Disorder2479 Words   |  10 Pagesfor those who have completed inpatient treatment as well. The documented pattern in this disorder is that multiple relapse episodes is a direct indicator of fatality (Ohannessian, 2014). Increased perception of acceptable pain levels have been shown to be an important indicator of opiate use (Lin, et al, 2015). 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Learning Theories Amongst Young Adults Free Essays

Introduction The concept of ‘learning’ has been embedded In each and every one of us from the daddy were born. Since, the beginning of man, learning has been incorporated Into our very nature whether we are conscious of It or not; from learning how to control fire to noticing how that fire provides us with warmth and security to ward of wild animals. Learning as defined by the Merriam-Webster dictionary is the activity or process of gaining knowledge or skill by studying, practicing, being taught, or experiencing something’. We will write a custom essay sample on Learning Theories Amongst Young Adults or any similar topic only for you Order Now Over the years, psychologists have come up with different theories on how we learn. Marketers have taken these theories and applied them to gain a better understanding of how consumers learn and behave, in order to develop better marketing strategies to satisfy the needs and wants of consumers. This is commonly known today as consumer behavior. The rapid increases of millennial consumers over the years have Intrigued marketers to further understand and analyses this new breed of consumers. Hence, to understand their behaviors Is to understand how they learn and process Information. There are many ways to learn and along with that, many different learning theories. In this research, I will be focusing on three mall learning theories related to young adult learning and what are the implications of these theories to marketing. Learning Theories of Young Adults How Marketers Apply Them To analyses how young adults learn, we have to first understand the term young adult’. In actuality, there is no definition to the term; however it is widely used these days to describe an individual who lies within the transition period between the adolescence to adulthood period. The term is also typically used to better categorize his segment of individuals in researches, studies and even marketing. According to Erosion’s Stages of Development, the young adult stage ranges between the ages of 18-35 years (Erikson, 1968). Due to the advancements of this ever-changing society, learning today Is not the same as It was 20-30 years ago. The exposure to technology from an early age has altered the way these ‘dealt natives’ think and process information compared to previous generations before them (Presents, 2001 Thus, the towards understanding how young adults’ learn. Knowledge is perception – Socrates. Learning is no longer Just a passive assimilation of knowledge (Pigged, 1968), which is passed down from teacher to student. As Benjamin Franklin once said, â€Å"Tell me and I forget, teach me and I may remember, involve me and I learn†. The conventional student-teacher or teach me’ methods of learning can no longer be applied to the young adults of this generation. Instead, the use of a more active learning method such as cognitive learning is more relevant today. Cognitive learning is a theory that defines learning as a behavioral change based on the acquisition of information bout the environment’ (Mossy, 2009). There are three main branches of cognitive learning; the iconic rote learning, vicarious learning and reasoning or analogy learning. Iconic rote learning The first area of cognitive learning we will be looking at is Iconic rote learning. Iconic rote learning is defined as learning the association between two or more concepts in absence of conditioning (Neal, Sequester, Hawkins, 2002). The essence of this concept is repetition, where the intended concept is repeated over again to engage the attention of the intended target. On the surface, this concept might seem similar to hat of the classical conditioning method which also involves repetition. However, this concept differs from classical conditioning because of the absence of a stimulus- response mechanism, a direct reinforcement or reward involved. The aim of iconic learning is Just to boost the attention and promote awareness off concept to associate its key attributes. Young adults today are faced with a â€Å"continuous partial attention† syndrome, where there is an overload of information from the use of technology (Coleman, 2013). It is difficult to teach a young adult today in a classroom, specially with the use of smoothness, laptops and gadgets, while simultaneously trying to receive information from the speaker or teacher. Moreover, young adults have the tendency to be distracted by the thought of needing to check their text messages or notifications from social-media circles. This attachment to technology is the reason why the transfer of an intended information or concept, has to be extensively repeated to obtain the constant attention or awareness of the intended person, in order for learning to occur. Herbert Simon, a Nobel-winning economist rote â€Å"Hence a wealth of information creates a poverty of attention†. Therefore, marketers who understand this theory, apply it to their marketing strategies to attract the attention of young adult consumers. Advertisers use mediums such as television commercials, Youth ads, and print media to create a link between the brand and its key benefits to consumers through iconic rote learning. For example, the extensive repetition and occurrences of a Cataracts advertisement, associates the brand to premium coffee. Once consumers have made the connection between Cataracts and premium coffee, consumers will cognitive processing. The presence of these commercials can even be made on digital platforms such as tablets and smoothness through downloaded APS (applications). Hence, with the right amount of exposure and occurrence, marketers will be able to capitalize on the ‘distraction’ of technology to learning and use it to their advantage when marketing young adults through infiltrating popular internet mediums such as Backbone and Youth. Vicarious learning Vicarious learning, also known as observational learning (sometimes called modeling or imitation) is simple learning by observing others and copying their behavior Fletcher and Gorton, 2007). Often used in conjunction with Bandanna’s social learning theory, made famous by the ‘Boob doll’ experiment; considers that children learn complex social behaviors by copying the behaviors of adults. Later on, Bandeau acknow ledged that learners also play an active role in the learning process by only choosing models which are consistent with their own personal beliefs and values which produce desired outcomes (Bandeau, 1989). Androgyny, also known as the study of how adults learn, was made popular by Malcolm Knowles who believed that adults are self-directed, goal-orientated and bring life experiences and knowledge to their learning experience (Knowles, 1989). Hence, it is clear that Bandanna’s theory not only applies to only children but to young adults as well because they only model those who align with their own prior beliefs and knowledge, to reach a desired goal or outcome. Thus, marketers who understand these learning theories apply them to their marketing strategies to reach young adult consumers. For instance, popular Swedish retailers HM use David Beckman (a famous footballer and celebrity) as their brand ambassador and spokesperson for their clothing line. Young adults who identify and look to Beckman as their role model will tend to imitate him; including what he wears in this case. Analytical or reasoning learning Analytical or reasoning learning can be defined as â€Å"an inference process that allows consumers to use an existing knowledge base to understand a new situation or object† (Hawkins and Motherboards, 2010). In analytical learning, critical reasoning based on existing understanding and knowledge is used together with new information or concepts in the learning process. This is common in young adults as they incorporate life experiences and pre-existent knowledge to their learning experience, as mentioned earlier based on the androgyny study (Knowles, 1989). Simply put, this theory of learning helps young adults use a pre-existing knowledge of something that they familiar with, to learn something that which they are not familiar with. Typically, high-involvement products involve more reasoning thinking because consumers are motivated to learn about products that they are interested Marketers who understand this theory use it to reach young adult consumers. An example of this is the purchase of high-involvement products such as smoothness. Users in Malaysia were between the ages of 25 to 34 (Enterprise News, 2011), hence falling within the young adult category (Erikson, 1968). The consumer behaviorism model suggests that a typical consumer goes through four stages before purchasing a product; recognition, searching for information, evaluation of alternatives and finally, the purchase decision (Kettle and Keller, 2012). Therefore, in the purchase of a smartened, young adults in Malaysia use analytical or reasoning learning to acquire as much information about the smartened when comparing between brands and prices. Hence, marketers in the smartened industry, should market their smoothness based on emphasizing on the unique specifications and restorability of price in order to gain a comparative advantage over competitor brands. If the product attributes align with a previous knowledge or experience, then the young adult will be motivated to learn more about the smartened and eventually decide to purchase it. Conclusion Young adults have become the main target market of marketers. Hence, it is critical to understand how they think, behave and learn. In this assignment I highlighted who young adult are and analyses the different cognitive approaches to learning when it comes to young adults which include; iconic rote, vicarious and analytical learning. These learning theories have a direct impact on the decision-making process of young adult consumers in purchasing items. I have also given real life examples which illustrated and describe the appropriate marketing strategies to not only reach but significantly affect and influence the way young adults purchase products. How to cite Learning Theories Amongst Young Adults, Essays

Chaucer Biography Essay Example For Students

Chaucer Biography Essay Although we can see some changes in types of characters, people today are relatively the same as they were during the Middle Ages. Some Chaucerian characters, such as the Parson, the Summoner, or even the Doctor, can relate characteristically to modern-day characters. When compared with the Chaucerian Doctor, the stereotypical, modern-day witch doctor relates similarly. With few exceptions, such as types of clothing, the Doctor and witch doctor are different The brightly colored, expensively made clothes(ll. 449-450) would be substituted for dark, black, flowing robes. The Doctors eyes full of strength and intellect. The witch, full of power and demon possession. Despite their differences, their likeness of their actions are greatly similar. They both make magic charms and effigies(l. 428) with their demon possessed hands. They create potions and supposed magical elixirs, manifested from cited chants passed down from other generations. They are perfect practicing physicians(l. 432), given that they know the cause of every malady and infliction the body can withstand(ll. 429,430). They appear to many as one to provide an extended hand to anyone in need. But there is a price to be paid for their services, and their eyes cannot oversee the wealth tha t is due to them. The Doctor then is the same as a witch doctor now, with their appearances different, but their intentions and thoughts the same. Stereotypes are seen only in the imagination. And it is in the imagination from which a television evangelist is characteristically similar to Geoffrey Chaucers Summoner. The evangelist is a deceiver to many. He quotes scripture of Biblical content, to put forth an act or display that he might appear unto others as a man of God. The Summoner is much the same. When he is drunks, he babbles relentlessly of common Latin phrases that he had memorized from the Church services(ll. 655-659). The Summoner has been referred to be as hot and lecherous as a sparrow(l. 640), giving new meaning to the purpose of many great evangelists falling out from the ministry. Their reasons are those of lust and adultery. Both are deceivers of men in that they appear to be to many as being righteous men. It is only on the inside that reveals the evidence of deception. Let God be true, and every man a liar.A tree can be determined by the fruit that it bears. The Parson, according to Chaucer, is that tree of w hich bears much fruit. Much the same can be spoken about the pastor of the church of which I attend, Reverend Wayne Miller. A true man of God, one of righteousness, can be depicted by the fruit that is produced from the love in ones heart for God. Pastor Miller can physically be drawn from extravagant, wool suit and tie. Suspenders tightly clamped to his matching dress pants. From his balding red hair, to his sparkling dress shoes, Wayne is full fledged, truth conveying minister of the Word of God. Although no physical descriptions apply to the Parson, it would be agreed that, a good name would be rather to be chosen than great riches. The Parsons words could instigate thoughts of greatness: If gold rusts, what then will iron do?(l. 510) Bible practicing Christians are they both, for it can be accounted for that they practice what they preach, before they preach it(l. 507). The Parson is an educated man, but financially, he is poor. Pastor Miller is also an educated, but considers h is wealth to be based on how close he can procure to Gods heart. Chaucer speaks of the Parson as an example to those he has taught and in his own words, I think there never was a better priest (l. 534) The praises and exaltations Pastor Miller has received, and also, how he has been acclaimed from every member, it can be pondered upon how much more praises would Chaucer conclude to this great Parson. Their response to such praises could conclude: I do it all for the glory of God.Looking back, the changes can be seen in society, technology, as well as in general thought. However, the personalities are being relived time and time again. The style of clothing fades with each passing era, but the intensity of thought and personality combined, will regenerate in some individual with each passing generation.